* [Blog](https://www2.paloaltonetworks.com/blog) * [Palo Alto Networks](https://www2.paloaltonetworks.com/blog/corporate/) * [Secure the Cloud](https://www2.paloaltonetworks.com/blog/category/secure-the-cloud/) * Palo Alto Networks Cybers... # Palo Alto Networks Cybersecurity Trends: Insights, Visionary Products [](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww2.paloaltonetworks.com%2Fblog%2F2019%2F12%2Fcybersecurity-trends%2F) [](https://twitter.com/share?text=Palo+Alto+Networks+Cybersecurity+Trends%3A+Insights%2C+Visionary+Products&url=https%3A%2F%2Fwww2.paloaltonetworks.com%2Fblog%2F2019%2F12%2Fcybersecurity-trends%2F) [](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww2.paloaltonetworks.com%2Fblog%2F2019%2F12%2Fcybersecurity-trends%2F&title=Palo+Alto+Networks+Cybersecurity+Trends%3A+Insights%2C+Visionary+Products&summary=&source=) [](https://www.paloaltonetworks.com//www.reddit.com/submit?url=https://www2.paloaltonetworks.com/blog/2019/12/cybersecurity-trends/&ts=markdown) \[\](mailto:?subject=Palo Alto Networks Cybersecurity Trends: Insights, Visionary Products) Link copied By [Erica Naone](https://www.paloaltonetworks.com/blog/author/erica-naone/?ts=markdown "Posts by Erica Naone") Dec 27, 2019 5 minutes [Secure the Cloud](https://www.paloaltonetworks.com/blog/category/secure-the-cloud/?ts=markdown) [Secure the Enterprise](https://www.paloaltonetworks.com/blog/category/secure-the-enterprise/?ts=markdown) [Secure the Future](https://www.paloaltonetworks.com/blog/category/secure-the-future/?ts=markdown) [cybersecurity](https://www.paloaltonetworks.com/blog/tag/cybersecurity/?ts=markdown) [trends](https://www.paloaltonetworks.com/blog/tag/trends/?ts=markdown) This post is also available in: [日本語 (Japanese)](https://www2.paloaltonetworks.com/blog/2020/01/cybersecurity-trends/?lang=ja "Switch to Japanese(日本語)") The cybersecurity industry changes constantly and rapidly, and those working to defend organizations from breaches must adapt and stay abreast of the latest cybersecurity trends. Palo Alto Networks is always focused on staying ahead of the curve. As we begin a new year, we look back on what our industry experts have said and done about cybersecurity trends, both through thought leadership and by building advanced cybersecurity products. This compilation of some of our top blogs from 2019 gives us a chance to highlight the contributions of our thought leaders, review our focus on innovation and celebrate industry recognition of our products. ## **Cybersecurity Thought Leadership** [**The Next Generation of Network Security Is Cloud-Delivered**](https://www.paloaltonetworks.com/blog/2019/11/cloud-next-generation-network-security/) The cybersecurity industry has worked hard to convince customers that they need to work with dozens of vendors and use dozens of point products and technologies. Yet the future of network security is in the cloud, and security vendors must evolve in order to effectively secure customers anywhere and everywhere. [**Default: Aggressive -- Navy SEAL Principles for Cloud Security**](https://www.paloaltonetworks.com/blog/2019/09/cloud-default-aggressive-cloud-security/) Matthew Chiodi, chief security officer, public cloud, writes that it's time for organizations to face the challenges of cloud security with the mindset of a U.S. Navy SEAL special operations force. [**What Is XDR?**](https://www.paloaltonetworks.com/blog/2019/12/cortex-what-is-xdr/) Our visionary CTO and co-founder Nir Zuk [coined this category](https://www.youtube.com/watch?v=c71uPTimW_A&feature=youtu.be&t=2677) in 2018, recognizing that the existing detection and response tools on the market were too narrowly focused to serve security teams' evolving needs. XDR products are designed to detect and stitch together all the available information on any threats that have evaded prevention to provide security analysts with detailed analysis of any attack that is underway. [**Zero Trust: Debunking Misconceptions**](https://www.paloaltonetworks.com/blog/2019/06/network-zero-trust-debunking-misperceptions/) John Kindervag, creator of Zero Trust and field CTA at Palo Alto Networks, explained [in a recent webinar](https://www.paloaltonetworks.com/resources/webcasts/debunking-the-myth-around-implementing-zero-trust), "There are no Zero Trust products. There are products that work really well in Zero Trust environments, and there are products that don't." ## **Cybersecurity Innovations** [**New Innovations in PAN-OS 9.1: SD-WAN and More**](https://www.paloaltonetworks.com/blog/2019/12/network-pan-os-9-1/) PAN-OS 9.1 helps our customers securely connect to their branch offices, apply contextual security policy to users, and provide better visibility into mobile users connecting to the network. [**Complete Cloud Native Security Is Here**](https://www.paloaltonetworks.com/blog/2019/11/cloud-native-security-platform/) Palo Alto Networks set out to create the most complete Cloud Native Security Platform in the industry. While we knew the importance of solving the needs of different business teams by offering a wide breadth of security capabilities (i.e. DevSecOps has different needs from SOC analysts), we also knew it would be crucial to make sure that everything we offer is best-in-class. [**Introducing Cortex XDR 2.0**](https://www.paloaltonetworks.com/blog/2019/11/cortex-announcing-cortex-xdr-2/) Cortex XDR 2.0 includes groundbreaking enhancements that further fulfill the promise of XDR to increase visibility and simplify security operations, including a unified management UI, powerful new endpoint features and ingestion of third-party data and alerts. ## **Industry Recognition** [**Palo Alto Networks an Eight-Time Gartner Magic Quadrant Leader**](https://www.paloaltonetworks.com/blog/2019/09/network-gartner-magic-quadrant-leader/) In any high tech industry, it's not often that a company gets to define a new market, and then continue to expand and reshape it for more than a decade. It's even less common in our highly competitive cybersecurity space. Maybe that's why this year's Gartner Magic Quadrant for Network Firewalls feels like a milestone to us. [**Palo Alto Networks Named a Leader in The Forrester Wave™: Zero Trust eXtended Ecosystem Platform Providers, Q4 2019**](https://www.paloaltonetworks.com/blog/2019/10/network-forrester-ztx-wave/) As a company recognized for being one of the first vendors to embrace Zero Trust, we're proud to be seen as a leader among Zero Trust eXtended Ecosystem Platform Providers. ## **Inclusion and Diversity in Cybersecurity** [**Todo Es Posible**](https://www.paloaltonetworks.com/blog/2019/06/todo-es-posible/) When it comes to career aspirations, *todo es posible* , which means *everything is possible* . It's time that we don't ask individuals to come to us but,  rather, meet them where they are. [**3 Tips for Women Aspiring to Succeed in Cybersecurity**](https://www.paloaltonetworks.com/blog/2019/11/cc-women-succeed-in-technology/) Women should know that their skills and perspectives *are wanted and needed* in technology, and although it can be challenging at times, it also can be very rewarding. [**Second Watch: An Initiative to Help Veterans Find a New Mission in Cybersecurity**](https://www.paloaltonetworks.com/blog/2019/11/policy-second-watch/) When we look at veterans, we see people who have already shown their ability to answer the call when challenges and threats emerge. That's why we launched Second Watch, an initiative to help veterans find a new mission in cybersecurity by providing no-cost online cybersecurity training and certification opportunities. ## **Public Opinion on Cybersecurity Trends** [**Survey: Americans Want to Protect Their Information, But Unsure Where to Start**](https://www.paloaltonetworks.com/blog/2019/07/survey-americans-want-protect-information-unsure-start/) Palo Alto Networks partnered with YouGov and [Dr. Jessica Barker](https://cyber.uk/dr-jessica-barker/), an expert in the human nature of cybersecurity, to poll over 1,300 American adults to explore human behavior as it relates to cybersecurity. The discrepancy between consumers' belief that they're already doing all they can to stay safe, despite their lack of security knowledge, highlights a major need for businesses to do more to keep their customers protected *and* educated. [**And the Survey Says... Upcoming Trends That Will Transform the Data Center**](https://www.paloaltonetworks.com/blog/2019/12/network-data-center/) We surveyed 170 of our top enterprise customers to get their thoughts on the [growing complexity](https://www.paloaltonetworks.com/resources/videos/demystifying-data-center-security) of data centers and what's driving some of the change. *** ** * ** *** ## Related Blogs ### [Must-Read Articles](https://www.paloaltonetworks.com/blog/security-operations/category/must-read-articles/?ts=markdown), [Secure the Enterprise](https://www.paloaltonetworks.com/blog/category/secure-the-enterprise/?ts=markdown), [Secure the Future](https://www.paloaltonetworks.com/blog/category/secure-the-future/?ts=markdown) [#### The 2020 State of Security Operations: Assessing Analyst Burnout](https://www2.paloaltonetworks.com/blog/2020/09/secops-analyst-burnout/) ### [Secure the Cloud](https://www.paloaltonetworks.com/blog/category/secure-the-cloud/?ts=markdown), [Secure the Enterprise](https://www.paloaltonetworks.com/blog/category/secure-the-enterprise/?ts=markdown), [Secure the Future](https://www.paloaltonetworks.com/blog/category/secure-the-future/?ts=markdown), [Zero Trust Security](https://www.paloaltonetworks.com/blog/network-security/category/zero-trust-security/?ts=markdown) [#### Palo Alto Networks Is a Forrester ZTX Wave Leader](https://www2.paloaltonetworks.com/blog/2020/09/forrester-ztx-wave-2020/) ### [Company \& Culture](https://www.paloaltonetworks.com/blog/category/company-culture/?ts=markdown), [Secure the Cloud](https://www.paloaltonetworks.com/blog/category/secure-the-cloud/?ts=markdown), [Secure the Enterprise](https://www.paloaltonetworks.com/blog/category/secure-the-enterprise/?ts=markdown), [Secure the Future](https://www.paloaltonetworks.com/blog/category/secure-the-future/?ts=markdown) [#### Call for Papers for Ignite 2020: Share Your Cybersecurity Expertise](https://www2.paloaltonetworks.com/blog/2020/08/call-for-papers-ignite-2020/) ### [Secure the Cloud](https://www.paloaltonetworks.com/blog/category/secure-the-cloud/?ts=markdown), [Secure the Enterprise](https://www.paloaltonetworks.com/blog/category/secure-the-enterprise/?ts=markdown), [Secure the Future](https://www.paloaltonetworks.com/blog/category/secure-the-future/?ts=markdown) [#### Introducing the Palo Alto Networks Google Search Extension](https://www2.paloaltonetworks.com/blog/2020/06/network-google-search-extension/) ### [Secure the Cloud](https://www.paloaltonetworks.com/blog/category/secure-the-cloud/?ts=markdown), [Secure the Enterprise](https://www.paloaltonetworks.com/blog/category/secure-the-enterprise/?ts=markdown), [Secure the Future](https://www.paloaltonetworks.com/blog/category/secure-the-future/?ts=markdown), [Zero Trust Security](https://www.paloaltonetworks.com/blog/network-security/category/zero-trust-security/?ts=markdown) [#### Achieving End-to-End Zero Trust](https://www2.paloaltonetworks.com/blog/2020/05/network-end-to-end-zero-trust/) ### [Secure the Cloud](https://www.paloaltonetworks.com/blog/category/secure-the-cloud/?ts=markdown), [Secure the Enterprise](https://www.paloaltonetworks.com/blog/category/secure-the-enterprise/?ts=markdown), [Secure the Future](https://www.paloaltonetworks.com/blog/category/secure-the-future/?ts=markdown) [#### Best Practices for Video Conferencing Security](https://www2.paloaltonetworks.com/blog/2020/04/network-video-conferencing-security/) ### Subscribe to the Blog! Sign up to receive must-read articles, Playbooks of the Week, new feature announcements, and more. ![spinner](https://www2.paloaltonetworks.com/blog/wp-content/themes/panwblog2023/dist/images/ajax-loader.gif) Sign up Please enter a valid email. By submitting this form, you agree to our [Terms of Use](https://www.paloaltonetworks.com/legal-notices/terms-of-use?ts=markdown) and acknowledge our [Privacy Statement](https://www.paloaltonetworks.com/legal-notices/privacy?ts=markdown). Please look for a confirmation email from us. If you don't receive it in the next 10 minutes, please check your spam folder. This site is protected by reCAPTCHA and the Google [Privacy Policy](https://policies.google.com/privacy) and [Terms of Service](https://policies.google.com/terms) apply. {#footer} {#footer} ## Products and Services * [AI-Powered Network Security Platform](https://www.paloaltonetworks.com/network-security?ts=markdown) * [Secure AI by Design](https://www.paloaltonetworks.com/precision-ai-security/secure-ai-by-design?ts=markdown) * [Prisma AIRS](https://www.paloaltonetworks.com/prisma/prisma-ai-runtime-security?ts=markdown) * [AI Access Security](https://www.paloaltonetworks.com/sase/ai-access-security?ts=markdown) * [Cloud Delivered Security Services](https://www.paloaltonetworks.com/network-security/security-subscriptions?ts=markdown) * [Advanced Threat Prevention](https://www.paloaltonetworks.com/network-security/advanced-threat-prevention?ts=markdown) * [Advanced URL Filtering](https://www.paloaltonetworks.com/network-security/advanced-url-filtering?ts=markdown) * [Advanced WildFire](https://www.paloaltonetworks.com/network-security/advanced-wildfire?ts=markdown) * [Advanced DNS Security](https://www.paloaltonetworks.com/network-security/advanced-dns-security?ts=markdown) * [Enterprise Data Loss Prevention](https://www.paloaltonetworks.com/sase/enterprise-data-loss-prevention?ts=markdown) * [Enterprise IoT Security](https://www.paloaltonetworks.com/network-security/enterprise-device-security?ts=markdown) * [Medical IoT Security](https://www.paloaltonetworks.com/network-security/medical-device-security?ts=markdown) * [Industrial OT Security](https://www.paloaltonetworks.com/network-security/medical-device-security?ts=markdown) * [SaaS Security](https://www.paloaltonetworks.com/sase/saas-security?ts=markdown) * [Next-Generation Firewalls](https://www.paloaltonetworks.com/network-security/next-generation-firewall?ts=markdown) * [Hardware Firewalls](https://www.paloaltonetworks.com/network-security/hardware-firewall-innovations?ts=markdown) * [Software Firewalls](https://www.paloaltonetworks.com/network-security/software-firewalls?ts=markdown) * [Strata Cloud Manager](https://www.paloaltonetworks.com/network-security/strata-cloud-manager?ts=markdown) * [SD-WAN for NGFW](https://www.paloaltonetworks.com/network-security/sd-wan-subscription?ts=markdown) * [PAN-OS](https://www.paloaltonetworks.com/network-security/pan-os?ts=markdown) * [Panorama](https://www.paloaltonetworks.com/network-security/panorama?ts=markdown) * [Secure Access Service Edge](https://www.paloaltonetworks.com/sase?ts=markdown) * [Prisma SASE](https://www.paloaltonetworks.com/sase?ts=markdown) * [Application Acceleration](https://www.paloaltonetworks.com/sase/app-acceleration?ts=markdown) * [Autonomous Digital Experience Management](https://www.paloaltonetworks.com/sase/adem?ts=markdown) * [Enterprise DLP](https://www.paloaltonetworks.com/sase/enterprise-data-loss-prevention?ts=markdown) * [Prisma Access](https://www.paloaltonetworks.com/sase/access?ts=markdown) * [Prisma Browser](https://www.paloaltonetworks.com/sase/prisma-browser?ts=markdown) * [Prisma SD-WAN](https://www.paloaltonetworks.com/sase/sd-wan?ts=markdown) * [Remote Browser Isolation](https://www.paloaltonetworks.com/sase/remote-browser-isolation?ts=markdown) * [SaaS Security](https://www.paloaltonetworks.com/sase/saas-security?ts=markdown) * [AI-Driven Security Operations Platform](https://www.paloaltonetworks.com/cortex?ts=markdown) * [Cloud Security](https://www.paloaltonetworks.com/cortex/cloud?ts=markdown) * [Cortex Cloud](https://www.paloaltonetworks.com/cortex/cloud?ts=markdown) * [Application Security](https://www.paloaltonetworks.com/cortex/cloud/application-security?ts=markdown) * [Cloud Posture Security](https://www.paloaltonetworks.com/cortex/cloud/cloud-posture-security?ts=markdown) * [Cloud Runtime Security](https://www.paloaltonetworks.com/cortex/cloud/runtime-security?ts=markdown) * [Prisma Cloud](https://www.paloaltonetworks.com/prisma/cloud?ts=markdown) * [AI-Driven SOC](https://www.paloaltonetworks.com/cortex?ts=markdown) * [Cortex XSIAM](https://www.paloaltonetworks.com/cortex/cortex-xsiam?ts=markdown) * [Cortex XDR](https://www.paloaltonetworks.com/cortex/cortex-xdr?ts=markdown) * [Cortex XSOAR](https://www.paloaltonetworks.com/cortex/cortex-xsoar?ts=markdown) * [Cortex Xpanse](https://www.paloaltonetworks.com/cortex/cortex-xpanse?ts=markdown) * [Unit 42 Managed Detection \& Response](https://www.paloaltonetworks.com/cortex/managed-detection-and-response?ts=markdown) * [Managed XSIAM](https://www.paloaltonetworks.com/cortex/managed-xsiam?ts=markdown) * [Threat Intel and Incident Response Services](https://www.paloaltonetworks.com/unit42?ts=markdown) * [Proactive Assessments](https://www.paloaltonetworks.com/unit42/assess?ts=markdown) * [Incident Response](https://www.paloaltonetworks.com/unit42/respond?ts=markdown) * [Transform Your Security Strategy](https://www.paloaltonetworks.com/unit42/transform?ts=markdown) * [Discover Threat Intelligence](https://www.paloaltonetworks.com/unit42/threat-intelligence-partners?ts=markdown) ## Company * [About Us](https://www.paloaltonetworks.com/about-us?ts=markdown) * [Careers](https://jobs.paloaltonetworks.com/en/) * [Contact Us](https://www.paloaltonetworks.com/company/contact-sales?ts=markdown) * [Corporate Responsibility](https://www.paloaltonetworks.com/about-us/corporate-responsibility?ts=markdown) * [Customers](https://www.paloaltonetworks.com/customers?ts=markdown) * [Investor Relations](https://investors.paloaltonetworks.com/) * [Location](https://www.paloaltonetworks.com/about-us/locations?ts=markdown) * [Newsroom](https://www.paloaltonetworks.com/company/newsroom?ts=markdown) ## Popular Links * [Blog](https://www.paloaltonetworks.com/blog/?ts=markdown) * [Communities](https://www.paloaltonetworks.com/communities?ts=markdown) * [Content Library](https://www.paloaltonetworks.com/resources?ts=markdown) * [Cyberpedia](https://www.paloaltonetworks.com/cyberpedia?ts=markdown) * [Event Center](https://events.paloaltonetworks.com/) * [Manage Email Preferences](https://start.paloaltonetworks.com/preference-center) * [Products A-Z](https://www.paloaltonetworks.com/products/products-a-z?ts=markdown) * [Product Certifications](https://www.paloaltonetworks.com/legal-notices/trust-center/compliance?ts=markdown) * [Report a Vulnerability](https://www.paloaltonetworks.com/security-disclosure?ts=markdown) * [Sitemap](https://www.paloaltonetworks.com/sitemap?ts=markdown) * [Tech Docs](https://docs.paloaltonetworks.com/) * [Unit 42](https://unit42.paloaltonetworks.com/) * [Do Not Sell or Share My Personal Information](https://panwedd.exterro.net/portal/dsar.htm?target=panwedd) ![PAN logo](https://www.paloaltonetworks.com/etc/clientlibs/clean/imgs/pan-logo-dark.svg) * [Privacy](https://www.paloaltonetworks.com/legal-notices/privacy?ts=markdown) * [Trust Center](https://www.paloaltonetworks.com/legal-notices/trust-center?ts=markdown) * [Terms of Use](https://www.paloaltonetworks.com/legal-notices/terms-of-use?ts=markdown) * [Documents](https://www.paloaltonetworks.com/legal?ts=markdown) Copyright © 2026 Palo Alto Networks. All Rights Reserved * [![Youtube](https://www.paloaltonetworks.com/etc/clientlibs/clean/imgs/social/youtube-black.svg)](https://www.youtube.com/user/paloaltonetworks) * [![Podcast](https://www.paloaltonetworks.com/content/dam/pan/en_US/images/icons/podcast.svg)](https://www.paloaltonetworks.com/podcasts/threat-vector?ts=markdown) * [![Facebook](https://www.paloaltonetworks.com/etc/clientlibs/clean/imgs/social/facebook-black.svg)](https://www.facebook.com/PaloAltoNetworks/) * [![LinkedIn](https://www.paloaltonetworks.com/etc/clientlibs/clean/imgs/social/linkedin-black.svg)](https://www.linkedin.com/company/palo-alto-networks) * [![Twitter](https://www.paloaltonetworks.com/etc/clientlibs/clean/imgs/social/twitter-x-black.svg)](https://twitter.com/PaloAltoNtwks) * EN Select your language