* [Blog](https://www2.paloaltonetworks.com/blog) * [Palo Alto Networks](https://www2.paloaltonetworks.com/blog/corporate/) * [Partners](https://www2.paloaltonetworks.com/blog/category/partners/) * Drive Managed Service Boo... # Drive Managed Service Bookings and Better Business Outcomes [](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww2.paloaltonetworks.com%2Fblog%2F2023%2F05%2Fdrive-managed-service-bookings%2F) [](https://twitter.com/share?text=Drive+Managed+Service+Bookings+and+Better+Business+Outcomes&url=https%3A%2F%2Fwww2.paloaltonetworks.com%2Fblog%2F2023%2F05%2Fdrive-managed-service-bookings%2F) [](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww2.paloaltonetworks.com%2Fblog%2F2023%2F05%2Fdrive-managed-service-bookings%2F&title=Drive+Managed+Service+Bookings+and+Better+Business+Outcomes&summary=&source=) [](https://www.paloaltonetworks.com//www.reddit.com/submit?url=https://www2.paloaltonetworks.com/blog/2023/05/drive-managed-service-bookings/&ts=markdown) \[\](mailto:?subject=Drive Managed Service Bookings and Better Business Outcomes) Link copied By [Stacie Corcoran](https://www.paloaltonetworks.com/blog/author/stacie-corcoran/?ts=markdown "Posts by Stacie Corcoran") May 04, 2023 3 minutes [Partners](https://www.paloaltonetworks.com/blog/category/partners/?ts=markdown) [Products and Services](https://www.paloaltonetworks.com/blog/category/products-and-services/?ts=markdown) [managed services](https://www.paloaltonetworks.com/blog/tag/managed-services/?ts=markdown) [MSSP partners](https://www.paloaltonetworks.com/blog/tag/mssp-partners/?ts=markdown) [NextWave Partner Program](https://www.paloaltonetworks.com/blog/tag/nextwave-partner-program/?ts=markdown) [SOC](https://www.paloaltonetworks.com/blog/tag/soc/?ts=markdown) Partners that have a robust service readiness motion are able to accelerate technology adoption, decrease their cost of service and increase customer satisfaction. For partners, this drives incremental managed service bookings and better business outcomes for our mutual customers. Service readiness starts with having a well-defined plan that provides clear service descriptions, documented process flows and enabled service engineers. For our partners, service readiness allows a managed service to be seamlessly deployed in the customer's environment. Additionally, it enables a partner's Security Operating Center (SOC) to deliver follow the sun support. To build service readiness, partners need to have their post-sales resources dedicate time to completing certifications and engaging hands-on with the products. We recognize that this can be a substantial upfront investment for the partner. Palo Alto Networks understands that MSSPs need to be supported with different content that is persona-based and is delivered flexibly to allow critical billable resources to stay focused on our mutual customers. The NextWave Partner Program, MSSP Path recently unveiled two new benefits that provide more access and help to support service readiness: 1. Partner Evaluation System Access * * **Solution Testing**: MSSP Partners can test and document the technical outcomes that the MSSPs managed service offering delivers. * **Expertise Strengthening**: MSSP Partners deployment engineers can get hands-on experience implementing the solution prior to arriving at the customer. * **Increased Customer Engagement**: MSSP Partners can showcase the product and service together to drive new customer engagements. 2. Tailored MSSP Enablement * * **Build Expertise Based on Resources**: New MSSP Proficiencies have two credential paths -- one targeted toward deployment engineers and one targeted toward support engineers. * **Access Targeted Enablement Content**: After the MSSP has built product specific knowledge, they can continue their enablement journey, strengthening their expertise with MSSP-specific training content. * **Engage Any Time**: All new MSSP Proficiency credentials are delivered digitally, so valuable resources can engage with the content whenever and wherever they want. We are excited to start MSSP partners on their enablement journey. ### Currently Available Courses If you're already a partner, learn more on the [NextWave partner portal Beacon](https://beacon.paloaltonetworks.com/student/catalog/list?category_ids=20207-partner-post-sales-and-mssp-training). If you're not a partner and would like to be, sign up to become a [NextWave MSSP Partner.](https://www.paloaltonetworks.com/partners/become-a-partner) MSSP Partners can now access the following training: * MSSP SASE Proficiency: Prisma SD-WAN and Prisma Access * MSSP XSOAR Proficiency Additionally, there are incremental MSSP credentials for XMDR Specialized or Threat Response Market/Industry Partners to help their support and deployment engineers augment their MSSP specific knowledge. ## Want to Learn More About Service Readiness? Are you already a NextWave Solution Provider, but new to managed services? [Register](https://www.paloaltonetworks.com/partners/nextwave-partner-portal/events) for the three-part webinar series exploring managed service business model transformation on June 8, 13 and 20, 2023. The rebroadcast will be available to partners on the NextWave partner portal. Speakers include: * George Humphrey, Vice President and Managing Director, Offering and Delivery Research and Advisory TSIA * Stacie Corcoran, Director, Worldwide MSSP Programs If you have any questions, contact us at mssp@paloaltonetworks.com to learn more about the NextWave Partner Program or managed services. *** ** * ** *** ## Related Blogs ### [Announcement](https://www.paloaltonetworks.com/blog/category/announcement/?ts=markdown), [Partners](https://www.paloaltonetworks.com/blog/category/partners/?ts=markdown), [Products and Services](https://www.paloaltonetworks.com/blog/category/products-and-services/?ts=markdown) [#### New Year, New Program, New Opportunities](https://www2.paloaltonetworks.com/blog/2026/02/new-year-new-program-new-opportunities/) ### [News \& Events](https://www.paloaltonetworks.com/blog/sase/category/news-events/?ts=markdown), [Partner Integrations](https://www.paloaltonetworks.com/blog/sase/category/partner-integrations/?ts=markdown), [Partners](https://www.paloaltonetworks.com/blog/category/partners/?ts=markdown), [Products and Services](https://www.paloaltonetworks.com/blog/category/products-and-services/?ts=markdown) [#### Seamless Service Provider Network Attach with Prisma SASE](https://www2.paloaltonetworks.com/blog/sase/seamless-service-provider-network-attach-with-prisma-sase/) ### [Partner Integrations](https://www.paloaltonetworks.com/blog/security-operations/category/partner-integrations/?ts=markdown), [Partners](https://www.paloaltonetworks.com/blog/category/partners/?ts=markdown), [Product Features](https://www.paloaltonetworks.com/blog/security-operations/category/product-features/?ts=markdown), [Products and Services](https://www.paloaltonetworks.com/blog/category/products-and-services/?ts=markdown) [#### Simplify, Scale and Accelerate Your SOC with AI-Driven Security](https://www2.paloaltonetworks.com/blog/2024/01/your-soc-with-ai-driven-security/) ### [Partners](https://www.paloaltonetworks.com/blog/category/partners/?ts=markdown), [Products and Services](https://www.paloaltonetworks.com/blog/category/products-and-services/?ts=markdown) [#### New Partner Compensation Model --- Breakaway 1=5](https://www2.paloaltonetworks.com/blog/2023/10/new-partner-compensation-model-breakaway-15/) ### [Announcement](https://www.paloaltonetworks.com/blog/category/announcement/?ts=markdown), [News \& Events](https://www.paloaltonetworks.com/blog/sase/category/news-events/?ts=markdown), [Partner Integrations](https://www.paloaltonetworks.com/blog/sase/category/partner-integrations/?ts=markdown), [Partners](https://www.paloaltonetworks.com/blog/category/partners/?ts=markdown), [Product Features](https://www.paloaltonetworks.com/blog/sase/category/product-features/?ts=markdown), [Products and Services](https://www.paloaltonetworks.com/blog/category/products-and-services/?ts=markdown) [#### Palo Alto Networks Empowers MSPs with Prisma SASE Enhancements](https://www2.paloaltonetworks.com/blog/2023/08/msps-with-prisma-sase-enhancements/) ### [Partners](https://www.paloaltonetworks.com/blog/category/partners/?ts=markdown), [Products and Services](https://www.paloaltonetworks.com/blog/category/products-and-services/?ts=markdown) [#### Services Partner Path --- Breakaway 1=5](https://www2.paloaltonetworks.com/blog/2023/05/services-partner-path-breakaway-15/) ### Subscribe to the Blog! Sign up to receive must-read articles, Playbooks of the Week, new feature announcements, and more. ![spinner](https://www2.paloaltonetworks.com/blog/wp-content/themes/panwblog2023/dist/images/ajax-loader.gif) Sign up Please enter a valid email. By submitting this form, you agree to our [Terms of Use](https://www.paloaltonetworks.com/legal-notices/terms-of-use?ts=markdown) and acknowledge our [Privacy Statement](https://www.paloaltonetworks.com/legal-notices/privacy?ts=markdown). Please look for a confirmation email from us. If you don't receive it in the next 10 minutes, please check your spam folder. This site is protected by reCAPTCHA and the Google [Privacy Policy](https://policies.google.com/privacy) and [Terms of Service](https://policies.google.com/terms) apply. {#footer} {#footer} ## Products and Services * [AI-Powered Network Security Platform](https://www.paloaltonetworks.com/network-security?ts=markdown) * [Secure AI by Design](https://www.paloaltonetworks.com/precision-ai-security/secure-ai-by-design?ts=markdown) * [Prisma AIRS](https://www.paloaltonetworks.com/prisma/prisma-ai-runtime-security?ts=markdown) * [AI Access Security](https://www.paloaltonetworks.com/sase/ai-access-security?ts=markdown) * [Cloud Delivered Security Services](https://www.paloaltonetworks.com/network-security/security-subscriptions?ts=markdown) * [Advanced Threat Prevention](https://www.paloaltonetworks.com/network-security/advanced-threat-prevention?ts=markdown) * [Advanced URL Filtering](https://www.paloaltonetworks.com/network-security/advanced-url-filtering?ts=markdown) * [Advanced WildFire](https://www.paloaltonetworks.com/network-security/advanced-wildfire?ts=markdown) * [Advanced DNS Security](https://www.paloaltonetworks.com/network-security/advanced-dns-security?ts=markdown) * [Enterprise Data Loss Prevention](https://www.paloaltonetworks.com/sase/enterprise-data-loss-prevention?ts=markdown) * [Enterprise IoT Security](https://www.paloaltonetworks.com/network-security/enterprise-device-security?ts=markdown) * [Medical IoT Security](https://www.paloaltonetworks.com/network-security/medical-device-security?ts=markdown) * [Industrial OT Security](https://www.paloaltonetworks.com/network-security/medical-device-security?ts=markdown) * [SaaS Security](https://www.paloaltonetworks.com/sase/saas-security?ts=markdown) * [Next-Generation Firewalls](https://www.paloaltonetworks.com/network-security/next-generation-firewall?ts=markdown) * [Hardware Firewalls](https://www.paloaltonetworks.com/network-security/hardware-firewall-innovations?ts=markdown) * [Software Firewalls](https://www.paloaltonetworks.com/network-security/software-firewalls?ts=markdown) * [Strata Cloud Manager](https://www.paloaltonetworks.com/network-security/strata-cloud-manager?ts=markdown) * [SD-WAN for NGFW](https://www.paloaltonetworks.com/network-security/sd-wan-subscription?ts=markdown) * [PAN-OS](https://www.paloaltonetworks.com/network-security/pan-os?ts=markdown) * [Panorama](https://www.paloaltonetworks.com/network-security/panorama?ts=markdown) * [Secure Access Service Edge](https://www.paloaltonetworks.com/sase?ts=markdown) * [Prisma SASE](https://www.paloaltonetworks.com/sase?ts=markdown) * [Application Acceleration](https://www.paloaltonetworks.com/sase/app-acceleration?ts=markdown) * [Autonomous Digital Experience Management](https://www.paloaltonetworks.com/sase/adem?ts=markdown) * [Enterprise DLP](https://www.paloaltonetworks.com/sase/enterprise-data-loss-prevention?ts=markdown) * [Prisma Access](https://www.paloaltonetworks.com/sase/access?ts=markdown) * [Prisma Browser](https://www.paloaltonetworks.com/sase/prisma-browser?ts=markdown) * [Prisma SD-WAN](https://www.paloaltonetworks.com/sase/sd-wan?ts=markdown) * [Remote Browser Isolation](https://www.paloaltonetworks.com/sase/remote-browser-isolation?ts=markdown) * [SaaS Security](https://www.paloaltonetworks.com/sase/saas-security?ts=markdown) * [AI-Driven Security Operations Platform](https://www.paloaltonetworks.com/cortex?ts=markdown) * [Cloud Security](https://www.paloaltonetworks.com/cortex/cloud?ts=markdown) * [Cortex Cloud](https://www.paloaltonetworks.com/cortex/cloud?ts=markdown) * [Application Security](https://www.paloaltonetworks.com/cortex/cloud/application-security?ts=markdown) * [Cloud Posture Security](https://www.paloaltonetworks.com/cortex/cloud/cloud-posture-security?ts=markdown) * [Cloud Runtime Security](https://www.paloaltonetworks.com/cortex/cloud/runtime-security?ts=markdown) * [Prisma Cloud](https://www.paloaltonetworks.com/prisma/cloud?ts=markdown) * [AI-Driven SOC](https://www.paloaltonetworks.com/cortex?ts=markdown) * [Cortex XSIAM](https://www.paloaltonetworks.com/cortex/cortex-xsiam?ts=markdown) * [Cortex XDR](https://www.paloaltonetworks.com/cortex/cortex-xdr?ts=markdown) * [Cortex XSOAR](https://www.paloaltonetworks.com/cortex/cortex-xsoar?ts=markdown) * [Cortex Xpanse](https://www.paloaltonetworks.com/cortex/cortex-xpanse?ts=markdown) * [Unit 42 Managed Detection \& Response](https://www.paloaltonetworks.com/cortex/managed-detection-and-response?ts=markdown) * [Managed XSIAM](https://www.paloaltonetworks.com/cortex/managed-xsiam?ts=markdown) * [Threat Intel and Incident Response Services](https://www.paloaltonetworks.com/unit42?ts=markdown) * [Proactive Assessments](https://www.paloaltonetworks.com/unit42/assess?ts=markdown) * [Incident Response](https://www.paloaltonetworks.com/unit42/respond?ts=markdown) * [Transform Your Security Strategy](https://www.paloaltonetworks.com/unit42/transform?ts=markdown) * [Discover Threat Intelligence](https://www.paloaltonetworks.com/unit42/threat-intelligence-partners?ts=markdown) ## Company * [About Us](https://www.paloaltonetworks.com/about-us?ts=markdown) * [Careers](https://jobs.paloaltonetworks.com/en/) * [Contact Us](https://www.paloaltonetworks.com/company/contact-sales?ts=markdown) * [Corporate Responsibility](https://www.paloaltonetworks.com/about-us/corporate-responsibility?ts=markdown) * [Customers](https://www.paloaltonetworks.com/customers?ts=markdown) * [Investor Relations](https://investors.paloaltonetworks.com/) * [Location](https://www.paloaltonetworks.com/about-us/locations?ts=markdown) * [Newsroom](https://www.paloaltonetworks.com/company/newsroom?ts=markdown) ## Popular Links * [Blog](https://www.paloaltonetworks.com/blog/?ts=markdown) * [Communities](https://www.paloaltonetworks.com/communities?ts=markdown) * [Content Library](https://www.paloaltonetworks.com/resources?ts=markdown) * [Cyberpedia](https://www.paloaltonetworks.com/cyberpedia?ts=markdown) * [Event Center](https://events.paloaltonetworks.com/) * [Manage Email Preferences](https://start.paloaltonetworks.com/preference-center) * [Products A-Z](https://www.paloaltonetworks.com/products/products-a-z?ts=markdown) * [Product Certifications](https://www.paloaltonetworks.com/legal-notices/trust-center/compliance?ts=markdown) * [Report a Vulnerability](https://www.paloaltonetworks.com/security-disclosure?ts=markdown) * [Sitemap](https://www.paloaltonetworks.com/sitemap?ts=markdown) * [Tech Docs](https://docs.paloaltonetworks.com/) * [Unit 42](https://unit42.paloaltonetworks.com/) * [Do Not Sell or Share My Personal Information](https://panwedd.exterro.net/portal/dsar.htm?target=panwedd) ![PAN logo](https://www.paloaltonetworks.com/etc/clientlibs/clean/imgs/pan-logo-dark.svg) * [Privacy](https://www.paloaltonetworks.com/legal-notices/privacy?ts=markdown) * [Trust Center](https://www.paloaltonetworks.com/legal-notices/trust-center?ts=markdown) * [Terms of Use](https://www.paloaltonetworks.com/legal-notices/terms-of-use?ts=markdown) * [Documents](https://www.paloaltonetworks.com/legal?ts=markdown) Copyright © 2026 Palo Alto Networks. All Rights Reserved * [![Youtube](https://www.paloaltonetworks.com/etc/clientlibs/clean/imgs/social/youtube-black.svg)](https://www.youtube.com/user/paloaltonetworks) * [![Podcast](https://www.paloaltonetworks.com/content/dam/pan/en_US/images/icons/podcast.svg)](https://www.paloaltonetworks.com/podcasts/threat-vector?ts=markdown) * [![Facebook](https://www.paloaltonetworks.com/etc/clientlibs/clean/imgs/social/facebook-black.svg)](https://www.facebook.com/PaloAltoNetworks/) * [![LinkedIn](https://www.paloaltonetworks.com/etc/clientlibs/clean/imgs/social/linkedin-black.svg)](https://www.linkedin.com/company/palo-alto-networks) * [![Twitter](https://www.paloaltonetworks.com/etc/clientlibs/clean/imgs/social/twitter-x-black.svg)](https://twitter.com/PaloAltoNtwks) * EN Select your language