* [Blog](https://www2.paloaltonetworks.com/blog) * [Palo Alto Networks](https://www2.paloaltonetworks.com/blog/corporate/) * [Company \& Culture](https://www2.paloaltonetworks.com/blog/category/company-culture/) * Navigating Cybersecurity ... # Navigating Cybersecurity in a Social-First Campaign [](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww2.paloaltonetworks.com%2Fblog%2F2023%2F10%2Fnavigating-cybersecurity-in-a-social-first-campaign%2F) [](https://twitter.com/share?text=Navigating+Cybersecurity+in+a+Social-First+Campaign&url=https%3A%2F%2Fwww2.paloaltonetworks.com%2Fblog%2F2023%2F10%2Fnavigating-cybersecurity-in-a-social-first-campaign%2F) [](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww2.paloaltonetworks.com%2Fblog%2F2023%2F10%2Fnavigating-cybersecurity-in-a-social-first-campaign%2F&title=Navigating+Cybersecurity+in+a+Social-First+Campaign&summary=&source=) [](https://www.paloaltonetworks.com//www.reddit.com/submit?url=https://www2.paloaltonetworks.com/blog/2023/10/navigating-cybersecurity-in-a-social-first-campaign/&ts=markdown) \[\](mailto:?subject=Navigating Cybersecurity in a Social-First Campaign) Link copied By [Jacqui Morgan](https://www.paloaltonetworks.com/blog/author/jacqui-morgan/?ts=markdown "Posts by Jacqui Morgan") Oct 31, 2023 3 minutes [Company \& Culture](https://www.paloaltonetworks.com/blog/category/company-culture/?ts=markdown) [Points of View](https://www.paloaltonetworks.com/blog/category/points-of-view/?ts=markdown) [Cyber Talks](https://www.paloaltonetworks.com/blog/tag/cyber-talks/?ts=markdown) [cybersecurity](https://www.paloaltonetworks.com/blog/tag/cybersecurity/?ts=markdown) ## The Cyber Talk Series Introducing, "Cyber Talks" -- our collection of videos that distill complex cybersecurity topics into simple to understand videos. Inspired by everyday life and *the*talk, because bad cybersecurity hygiene can lead to unwanted situations. This collection of social-first videos, launched during Cybersecurity Awareness month, follows Polly-Anne Newman (hint: there's an Easter egg in there if you're paying attention), who breaks down complex topics for her parents, friends and co-workers. Topics include everything from ransomware, the importance of encrypting important files, and staying up to date with your IT protocols. These videos are rooted in current cybersecurity best practices and portrayed via the very platforms you interact with daily (i.e., texting and video chat). They will hopefully equip you with the information you need to have the cyber talk with the important people in your lives during Cybersecurity Awareness Month and anytime after. So, have the Cyber Talk. It's not as bad as you might think. ## Texting with Mom and Dad We're reversing roles and giving our parents the talk. What could go wrong? Polly-Anne explains to Mom and Dad why they need to update their phones, and how not doing so might leave them exposed. Updating your apps for cloud security is like locking your front door. If you don't update, it's like leaving that door open for any and all criminals. Maybe that analogy will be one that your parents understand. ## Video Call with Your Co-Worker There is no surprise that ransomware is more prevalent than ever. It's 2023, and attacks are [becoming more and more sophisticated](https://www.paloaltonetworks.com/blog/2023/09/combating-ransomware-attacks-insights/) and dangerous. This is all the more reason that Polly-Anne has to have the talk with her co-worker, Dave. Unknowingly, Dave has opened himself up and the company to bad actors by not following his IT team's protocols. His software isn't up to date, nor has he taken his mandated security training. And, while [AI](https://www.paloaltonetworks.com/blog/2023/10/ai-and-ml-the-keys-to-better-security-outcomes/) is empowering with real-time detection, the bad guys are using it, too. So, Dave really needs to do his part to stay vigilant. ## WFH Neighbor Work from home is still a reality for some of us, especially Polly-Anne's neighbor, who clearly is making the most of it. However, his computer doesn't seem to understand that he should have [Zero Trust](https://www.paloaltonetworks.com/blog/prisma-cloud/zero-trust-cloud-network-security/)when it comes to public Wi-Fi or unsecured networks, otherwise he'll open himself up to breaches. What's a girl to do? Go next door and give him the Cyber Talk, so he can ensure his pitch deck is safe from prying eyes. ## Helping Your Bestie Complaining about your boss is a right and a rite (of passage) between friends, but even when you're swapping stories with your bestie, it's important to *not* share anything that is private, confidential or unencrypted. Unencrypted files can open your organization up to massive vulnerabilities. You should also keep the work conversations to people at work. ## Easy Solution See, these topics aren't scary or too complicated. Anyone can have "the talk" with co-workers, parents, your tweens, your... everyone. We'll all be more secure because of it. *** ** * ** *** ## Related Blogs ### [AI Security](https://www.paloaltonetworks.com/blog/category/ai-security/?ts=markdown), [Company \& Culture](https://www.paloaltonetworks.com/blog/category/company-culture/?ts=markdown), [Next-Generation Firewalls](https://www.paloaltonetworks.com/blog/network-security/category/next-generation-firewalls/?ts=markdown), [Points of View](https://www.paloaltonetworks.com/blog/category/points-of-view/?ts=markdown), [Predictions](https://www.paloaltonetworks.com/blog/category/predictions/?ts=markdown) [#### 8 Trends Reshaping Network Security in 2025](https://www2.paloaltonetworks.com/blog/2024/12/8-trends-network-security-in-2025/) ### [Company \& Culture](https://www.paloaltonetworks.com/blog/category/company-culture/?ts=markdown), [Interview](https://www.paloaltonetworks.com/blog/category/interview/?ts=markdown), [Points of View](https://www.paloaltonetworks.com/blog/category/points-of-view/?ts=markdown), [Predictions](https://www.paloaltonetworks.com/blog/category/predictions/?ts=markdown), [Unit 42](https://unit42-dev2.paloaltonetworks.com) [#### Axios and Unit 42's Sam Rubin Discuss Disruptive Cyberattacks](https://www2.paloaltonetworks.com/blog/2024/12/axios-and-unit-42s-sam-rubin-discuss-disruptive-cyberattacks/) ### [Partners](https://www.paloaltonetworks.com/blog/category/partners/?ts=markdown), [Points of View](https://www.paloaltonetworks.com/blog/category/points-of-view/?ts=markdown) [#### Democratising Cybersecurity](https://www2.paloaltonetworks.com/blog/2024/10/democratising-cybersecurity/) ### [Company \& Culture](https://www.paloaltonetworks.com/blog/category/company-culture/?ts=markdown), [Points of View](https://www.paloaltonetworks.com/blog/category/points-of-view/?ts=markdown) [#### The Hidden AI Risk Lurking In Your Business](https://www2.paloaltonetworks.com/blog/2024/09/the-hidden-ai-risk-lurking-in-your-business/) ### [Company \& Culture](https://www.paloaltonetworks.com/blog/category/company-culture/?ts=markdown), [Points of View](https://www.paloaltonetworks.com/blog/category/points-of-view/?ts=markdown) [#### AI in OT Security --- Balancing Industrial Innovation and Cyber Risk](https://www2.paloaltonetworks.com/blog/2024/08/ai-in-ot-security/) ### [Company \& Culture](https://www.paloaltonetworks.com/blog/category/company-culture/?ts=markdown), [Points of View](https://www.paloaltonetworks.com/blog/category/points-of-view/?ts=markdown) [#### A Letter From Our CEO](https://www2.paloaltonetworks.com/blog/2024/08/a-letter-from-our-ceo/) ### Subscribe to the Blog! Sign up to receive must-read articles, Playbooks of the Week, new feature announcements, and more. ![spinner](https://www2.paloaltonetworks.com/blog/wp-content/themes/panwblog2023/dist/images/ajax-loader.gif) Sign up Please enter a valid email. By submitting this form, you agree to our [Terms of Use](https://www.paloaltonetworks.com/legal-notices/terms-of-use?ts=markdown) and acknowledge our [Privacy Statement](https://www.paloaltonetworks.com/legal-notices/privacy?ts=markdown). Please look for a confirmation email from us. If you don't receive it in the next 10 minutes, please check your spam folder. This site is protected by reCAPTCHA and the Google [Privacy Policy](https://policies.google.com/privacy) and [Terms of Service](https://policies.google.com/terms) apply. {#footer} {#footer} ## Products and Services * [AI-Powered Network Security Platform](https://www.paloaltonetworks.com/network-security?ts=markdown) * [Secure AI by Design](https://www.paloaltonetworks.com/precision-ai-security/secure-ai-by-design?ts=markdown) * [Prisma AIRS](https://www.paloaltonetworks.com/prisma/prisma-ai-runtime-security?ts=markdown) * [AI Access Security](https://www.paloaltonetworks.com/sase/ai-access-security?ts=markdown) * [Cloud Delivered Security Services](https://www.paloaltonetworks.com/network-security/security-subscriptions?ts=markdown) * [Advanced Threat Prevention](https://www.paloaltonetworks.com/network-security/advanced-threat-prevention?ts=markdown) * [Advanced URL Filtering](https://www.paloaltonetworks.com/network-security/advanced-url-filtering?ts=markdown) * [Advanced WildFire](https://www.paloaltonetworks.com/network-security/advanced-wildfire?ts=markdown) * [Advanced DNS Security](https://www.paloaltonetworks.com/network-security/advanced-dns-security?ts=markdown) * [Enterprise Data Loss Prevention](https://www.paloaltonetworks.com/sase/enterprise-data-loss-prevention?ts=markdown) * [Enterprise IoT Security](https://www.paloaltonetworks.com/network-security/enterprise-device-security?ts=markdown) * [Medical IoT Security](https://www.paloaltonetworks.com/network-security/medical-device-security?ts=markdown) * [Industrial OT Security](https://www.paloaltonetworks.com/network-security/medical-device-security?ts=markdown) * [SaaS Security](https://www.paloaltonetworks.com/sase/saas-security?ts=markdown) * [Next-Generation Firewalls](https://www.paloaltonetworks.com/network-security/next-generation-firewall?ts=markdown) * [Hardware Firewalls](https://www.paloaltonetworks.com/network-security/hardware-firewall-innovations?ts=markdown) * [Software Firewalls](https://www.paloaltonetworks.com/network-security/software-firewalls?ts=markdown) * [Strata Cloud Manager](https://www.paloaltonetworks.com/network-security/strata-cloud-manager?ts=markdown) * [SD-WAN for NGFW](https://www.paloaltonetworks.com/network-security/sd-wan-subscription?ts=markdown) * [PAN-OS](https://www.paloaltonetworks.com/network-security/pan-os?ts=markdown) * [Panorama](https://www.paloaltonetworks.com/network-security/panorama?ts=markdown) * [Secure Access Service Edge](https://www.paloaltonetworks.com/sase?ts=markdown) * [Prisma SASE](https://www.paloaltonetworks.com/sase?ts=markdown) * [Application Acceleration](https://www.paloaltonetworks.com/sase/app-acceleration?ts=markdown) * [Autonomous Digital Experience Management](https://www.paloaltonetworks.com/sase/adem?ts=markdown) * [Enterprise DLP](https://www.paloaltonetworks.com/sase/enterprise-data-loss-prevention?ts=markdown) * [Prisma Access](https://www.paloaltonetworks.com/sase/access?ts=markdown) * [Prisma Browser](https://www.paloaltonetworks.com/sase/prisma-browser?ts=markdown) * [Prisma SD-WAN](https://www.paloaltonetworks.com/sase/sd-wan?ts=markdown) * [Remote Browser Isolation](https://www.paloaltonetworks.com/sase/remote-browser-isolation?ts=markdown) * [SaaS Security](https://www.paloaltonetworks.com/sase/saas-security?ts=markdown) * [AI-Driven Security Operations Platform](https://www.paloaltonetworks.com/cortex?ts=markdown) * [Cloud Security](https://www.paloaltonetworks.com/cortex/cloud?ts=markdown) * [Cortex Cloud](https://www.paloaltonetworks.com/cortex/cloud?ts=markdown) * [Application Security](https://www.paloaltonetworks.com/cortex/cloud/application-security?ts=markdown) * [Cloud Posture Security](https://www.paloaltonetworks.com/cortex/cloud/cloud-posture-security?ts=markdown) * [Cloud Runtime Security](https://www.paloaltonetworks.com/cortex/cloud/runtime-security?ts=markdown) * [Prisma Cloud](https://www.paloaltonetworks.com/prisma/cloud?ts=markdown) * [AI-Driven SOC](https://www.paloaltonetworks.com/cortex?ts=markdown) * [Cortex XSIAM](https://www.paloaltonetworks.com/cortex/cortex-xsiam?ts=markdown) * [Cortex XDR](https://www.paloaltonetworks.com/cortex/cortex-xdr?ts=markdown) * [Cortex XSOAR](https://www.paloaltonetworks.com/cortex/cortex-xsoar?ts=markdown) * [Cortex Xpanse](https://www.paloaltonetworks.com/cortex/cortex-xpanse?ts=markdown) * [Unit 42 Managed Detection \& Response](https://www.paloaltonetworks.com/cortex/managed-detection-and-response?ts=markdown) * [Managed XSIAM](https://www.paloaltonetworks.com/cortex/managed-xsiam?ts=markdown) * [Threat Intel and Incident Response Services](https://www.paloaltonetworks.com/unit42?ts=markdown) * [Proactive Assessments](https://www.paloaltonetworks.com/unit42/assess?ts=markdown) * [Incident Response](https://www.paloaltonetworks.com/unit42/respond?ts=markdown) * [Transform Your Security Strategy](https://www.paloaltonetworks.com/unit42/transform?ts=markdown) * [Discover Threat Intelligence](https://www.paloaltonetworks.com/unit42/threat-intelligence-partners?ts=markdown) ## Company * [About Us](https://www.paloaltonetworks.com/about-us?ts=markdown) * [Careers](https://jobs.paloaltonetworks.com/en/) * [Contact Us](https://www.paloaltonetworks.com/company/contact-sales?ts=markdown) * [Corporate Responsibility](https://www.paloaltonetworks.com/about-us/corporate-responsibility?ts=markdown) * [Customers](https://www.paloaltonetworks.com/customers?ts=markdown) * [Investor Relations](https://investors.paloaltonetworks.com/) * [Location](https://www.paloaltonetworks.com/about-us/locations?ts=markdown) * [Newsroom](https://www.paloaltonetworks.com/company/newsroom?ts=markdown) ## Popular Links * [Blog](https://www.paloaltonetworks.com/blog/?ts=markdown) * [Communities](https://www.paloaltonetworks.com/communities?ts=markdown) * [Content Library](https://www.paloaltonetworks.com/resources?ts=markdown) * [Cyberpedia](https://www.paloaltonetworks.com/cyberpedia?ts=markdown) * [Event Center](https://events.paloaltonetworks.com/) * [Manage Email Preferences](https://start.paloaltonetworks.com/preference-center) * [Products A-Z](https://www.paloaltonetworks.com/products/products-a-z?ts=markdown) * [Product Certifications](https://www.paloaltonetworks.com/legal-notices/trust-center/compliance?ts=markdown) * [Report a Vulnerability](https://www.paloaltonetworks.com/security-disclosure?ts=markdown) * [Sitemap](https://www.paloaltonetworks.com/sitemap?ts=markdown) * [Tech Docs](https://docs.paloaltonetworks.com/) * [Unit 42](https://unit42.paloaltonetworks.com/) * [Do Not Sell or Share My Personal Information](https://panwedd.exterro.net/portal/dsar.htm?target=panwedd) ![PAN logo](https://www.paloaltonetworks.com/etc/clientlibs/clean/imgs/pan-logo-dark.svg) * [Privacy](https://www.paloaltonetworks.com/legal-notices/privacy?ts=markdown) * [Trust Center](https://www.paloaltonetworks.com/legal-notices/trust-center?ts=markdown) * [Terms of Use](https://www.paloaltonetworks.com/legal-notices/terms-of-use?ts=markdown) * [Documents](https://www.paloaltonetworks.com/legal?ts=markdown) Copyright © 2026 Palo Alto Networks. All Rights Reserved * [![Youtube](https://www.paloaltonetworks.com/etc/clientlibs/clean/imgs/social/youtube-black.svg)](https://www.youtube.com/user/paloaltonetworks) * [![Podcast](https://www.paloaltonetworks.com/content/dam/pan/en_US/images/icons/podcast.svg)](https://www.paloaltonetworks.com/podcasts/threat-vector?ts=markdown) * [![Facebook](https://www.paloaltonetworks.com/etc/clientlibs/clean/imgs/social/facebook-black.svg)](https://www.facebook.com/PaloAltoNetworks/) * [![LinkedIn](https://www.paloaltonetworks.com/etc/clientlibs/clean/imgs/social/linkedin-black.svg)](https://www.linkedin.com/company/palo-alto-networks) * [![Twitter](https://www.paloaltonetworks.com/etc/clientlibs/clean/imgs/social/twitter-x-black.svg)](https://twitter.com/PaloAltoNtwks) * EN Select your language