Get to know

# Sam Rubin

Sam Rubin is Senior Vice President at Palo Alto Networks, leading consulting and threat intelligence for Unit 42 globally. Previously, Sam was an executive at The Crypsis Group before its acquisition by Palo Alto Networks in 2020. He has testified before Congress on ransomware and AI threats and served as an expert witness in cybersecurity litigation.  
[![linkedin](https://www2.paloaltonetworks.com/blog/wp-content/themes/panwblog2023/dist/images/linkedin.svg)](https://www.linkedin.com/in/samsrubin/)

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Blogs by Sam Rubin  
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Recent Popular

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[![Unit 42 Incident Response Retainer for AWS Security Incident Response](https://www2.paloaltonetworks.com/blog/wp-content/uploads/2025/12/GettyImages-641199986-edit-scaled.jpg)](https://www2.paloaltonetworks.com/blog/2025/12/unit-42-incident-response-retainer-for-aws/)

## [Partners](https://www.paloaltonetworks.com/blog/category/partners/?ts=markdown), [Unit 42](https://www.paloaltonetworks.com/blog/category/unit42/?ts=markdown)

### [Unit 42 Incident Response Retainer for AWS Security Incident Response](https://www2.paloaltonetworks.com/blog/2025/12/unit-42-incident-response-retainer-for-aws/)

Unit 42 and AWS launch a no-cost Incident Response Retainer for AWS Security, including 250 free hours and a 2-hour response time agreement.  
Dec 02, 2025  
By [Sam Rubin](https://www.paloaltonetworks.com/blog/author/sam-rubin/?ts=markdown "Posts by Sam Rubin")

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[![Palo Alto Networks Named a Leader in WW Incident Response Services](https://www2.paloaltonetworks.com/blog/wp-content/uploads/2025/08/GettyImages-494323773-edit-scaled.jpg)](https://www2.paloaltonetworks.com/blog/2025/08/idc-unit-42-ir/)

## [Announcement](https://www.paloaltonetworks.com/blog/category/announcement/?ts=markdown), [Reports](https://www.paloaltonetworks.com/blog/category/reports/?ts=markdown), [Unit 42](https://www.paloaltonetworks.com/blog/category/unit42/?ts=markdown)

### [Palo Alto Networks Named a Leader in WW Incident Response Services](https://www2.paloaltonetworks.com/blog/2025/08/idc-unit-42-ir/)

Palo Alto Networks is positioned as a Leader in the IDC MarketScape: Worldwide Incident Response 2025 Vendor Assessment.  
Aug 25, 2025  
By [Sam Rubin](https://www.paloaltonetworks.com/blog/author/sam-rubin/?ts=markdown "Posts by Sam Rubin")

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[![Unit 42 Develops Agentic AI Attack Framework](https://www2.paloaltonetworks.com/blog/wp-content/uploads/2025/05/AdobeStock_494097467-edit-3-scaled.jpg)](https://www2.paloaltonetworks.com/blog/2025/05/unit-42-develops-agentic-ai-attack-framework/)

## [Products and Services](https://www.paloaltonetworks.com/blog/category/products-and-services/?ts=markdown)

### [Unit 42 Develops Agentic AI Attack Framework](https://www2.paloaltonetworks.com/blog/2025/05/unit-42-develops-agentic-ai-attack-framework/)

Threat actors are advancing AI strategies and outpacing traditional security. CXOs must critically examine AI weaponization across the attack chain.  
May 14, 2025  
By [Sam Rubin](https://www.paloaltonetworks.com/blog/author/sam-rubin/?ts=markdown "Posts by Sam Rubin")

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[![​​2025 Unit 42 Incident Response Report — Attacks Shift to Disruption](https://www2.paloaltonetworks.com/blog/wp-content/uploads/2025/02/iStock-503418498-edit-scaled.jpg)](https://www2.paloaltonetworks.com/blog/2025/02/incident-response-report-attacks-shift-disruption/)

## [Announcement](https://www.paloaltonetworks.com/blog/category/announcement/?ts=markdown), [Reports](https://www.paloaltonetworks.com/blog/category/reports/?ts=markdown), [Unit 42](https://www.paloaltonetworks.com/blog/category/unit42/?ts=markdown)

### [​​2025 Unit 42 Incident Response Report --- Attacks Shift to Disruption](https://www2.paloaltonetworks.com/blog/2025/02/incident-response-report-attacks-shift-disruption/)

The 2025 Incident Response Report revealed that speed, sophistication and scale of attacks have reached unprecedented levels with AI-assisted threats.  
Feb 25, 2025  
By [Sam Rubin](https://www.paloaltonetworks.com/blog/author/sam-rubin/?ts=markdown "Posts by Sam Rubin")

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[![Unit 42 Predicts the Year of Disruption and Other Top Threats in 2025](https://www2.paloaltonetworks.com/blog/wp-content/uploads/2024/11/GettyImages-678675711-edit-1.jpg)](https://www2.paloaltonetworks.com/blog/2024/11/unit-42-predicts-top-threats-in-2025/)

## [Predictions](https://www.paloaltonetworks.com/blog/category/predictions/?ts=markdown), [Unit 42](https://www.paloaltonetworks.com/blog/category/unit42/?ts=markdown)

### [Unit 42 Predicts the Year of Disruption and Other Top Threats in 2025](https://www2.paloaltonetworks.com/blog/2024/11/unit-42-predicts-top-threats-in-2025/)

As part of Palo Alto Networks 2025 predictions, read on to uncover Unit 42's insights on what to expect in the coming year.  
Nov 21, 2024  
By [Sam Rubin](https://www.paloaltonetworks.com/blog/author/sam-rubin/?ts=markdown "Posts by Sam Rubin")

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Blogs by Sam Rubin  
Sort By: Popular  
Popular Recent

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[![Unit 42 Predicts the Year of Disruption and Other Top Threats in 2025](https://www2.paloaltonetworks.com/blog/wp-content/uploads/2024/11/GettyImages-678675711-edit-1.jpg)](https://www2.paloaltonetworks.com/blog/2024/11/unit-42-predicts-top-threats-in-2025/)

## [Predictions](https://www.paloaltonetworks.com/blog/category/predictions/?ts=markdown), [Unit 42](https://www.paloaltonetworks.com/blog/category/unit42/?ts=markdown)

### [Unit 42 Predicts the Year of Disruption and Other Top Threats in 2025](https://www2.paloaltonetworks.com/blog/2024/11/unit-42-predicts-top-threats-in-2025/)

As part of Palo Alto Networks 2025 predictions, read on to uncover Unit 42's insights on what to expect in the coming year.  
Nov 21, 2024  
By [Sam Rubin](https://www.paloaltonetworks.com/blog/author/sam-rubin/?ts=markdown "Posts by Sam Rubin")

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[![Palo Alto Networks Advises U.S. Government on AI and Cybersecurity](https://www2.paloaltonetworks.com/blog/wp-content/uploads/2023/11/GettyImages-200493397-001-edit.jpg)](https://www2.paloaltonetworks.com/blog/2023/11/palo-alto-networks-advises-u-s-government-on-ai-and-cybersecurity/)

## [Announcement](https://www.paloaltonetworks.com/blog/category/announcement/?ts=markdown), [Company \& Culture](https://www.paloaltonetworks.com/blog/category/company-culture/?ts=markdown)

### [Palo Alto Networks Advises U.S. Government on AI and Cybersecurity](https://www2.paloaltonetworks.com/blog/2023/11/palo-alto-networks-advises-u-s-government-on-ai-and-cybersecurity/)

Testimony before the Energy and Commerce Committee in the House of Representatives on the critical role of artificial intelligence (AI) in cybersecurity defense.  
Nov 28, 2023  
By [Sam Rubin](https://www.paloaltonetworks.com/blog/author/sam-rubin/?ts=markdown "Posts by Sam Rubin")

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[![Unit 42 Develops Agentic AI Attack Framework](https://www2.paloaltonetworks.com/blog/wp-content/uploads/2025/05/AdobeStock_494097467-edit-3-scaled.jpg)](https://www2.paloaltonetworks.com/blog/2025/05/unit-42-develops-agentic-ai-attack-framework/)

## [Products and Services](https://www.paloaltonetworks.com/blog/category/products-and-services/?ts=markdown)

### [Unit 42 Develops Agentic AI Attack Framework](https://www2.paloaltonetworks.com/blog/2025/05/unit-42-develops-agentic-ai-attack-framework/)

Threat actors are advancing AI strategies and outpacing traditional security. CXOs must critically examine AI weaponization across the attack chain.  
May 14, 2025  
By [Sam Rubin](https://www.paloaltonetworks.com/blog/author/sam-rubin/?ts=markdown "Posts by Sam Rubin")

*** ** * ** ***

[![Palo Alto Networks Named a Leader in WW Incident Response Services](https://www2.paloaltonetworks.com/blog/wp-content/uploads/2025/08/GettyImages-494323773-edit-scaled.jpg)](https://www2.paloaltonetworks.com/blog/2025/08/idc-unit-42-ir/)

## [Announcement](https://www.paloaltonetworks.com/blog/category/announcement/?ts=markdown), [Reports](https://www.paloaltonetworks.com/blog/category/reports/?ts=markdown), [Unit 42](https://www.paloaltonetworks.com/blog/category/unit42/?ts=markdown)

### [Palo Alto Networks Named a Leader in WW Incident Response Services](https://www2.paloaltonetworks.com/blog/2025/08/idc-unit-42-ir/)

Palo Alto Networks is positioned as a Leader in the IDC MarketScape: Worldwide Incident Response 2025 Vendor Assessment.  
Aug 25, 2025  
By [Sam Rubin](https://www.paloaltonetworks.com/blog/author/sam-rubin/?ts=markdown "Posts by Sam Rubin")

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[![​​2025 Unit 42 Incident Response Report — Attacks Shift to Disruption](https://www2.paloaltonetworks.com/blog/wp-content/uploads/2025/02/iStock-503418498-edit-scaled.jpg)](https://www2.paloaltonetworks.com/blog/2025/02/incident-response-report-attacks-shift-disruption/)

## [Announcement](https://www.paloaltonetworks.com/blog/category/announcement/?ts=markdown), [Reports](https://www.paloaltonetworks.com/blog/category/reports/?ts=markdown), [Unit 42](https://www.paloaltonetworks.com/blog/category/unit42/?ts=markdown)

### [​​2025 Unit 42 Incident Response Report --- Attacks Shift to Disruption](https://www2.paloaltonetworks.com/blog/2025/02/incident-response-report-attacks-shift-disruption/)

The 2025 Incident Response Report revealed that speed, sophistication and scale of attacks have reached unprecedented levels with AI-assisted threats.  
Feb 25, 2025  
By [Sam Rubin](https://www.paloaltonetworks.com/blog/author/sam-rubin/?ts=markdown "Posts by Sam Rubin")

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