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# Prisma Browser Innovations: AI-Powered Security for Enterprise Work

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By [Anupam Upadhyaya](https://www.paloaltonetworks.com/blog/author/anupam-upadhyaya/?ts=markdown "Posts by Anupam Upadhyaya")  
Oct 01, 2025  
5 minutes  
[AI Security](https://www.paloaltonetworks.com/blog/category/ai-security/?ts=markdown)  
[Product Features](https://www.paloaltonetworks.com/blog/sase/category/product-features/?ts=markdown)  
[Prisma Browser](https://www.paloaltonetworks.com/blog/tag/prisma-browser/?ts=markdown)  
[Prisma SASE 4.0](https://www.paloaltonetworks.com/blog/tag/prisma-sase-4-0/?ts=markdown)  
[Secure AI](https://www.paloaltonetworks.com/blog/tag/secure-ai/?ts=markdown)  
[Secure Browser](https://www.paloaltonetworks.com/blog/tag/secure-browser/?ts=markdown)

The browser has become the central hub for collaboration, productivity and innovation for businesses with over 10,000 employees using up to 10,000 SaaS applications. Employees, independent workers and partners seamlessly access SaaS and GenAI tools with unprecedented speed and scale from anywhere.

This increased reliance has positioned the browser as a primary target in the evolving threat landscape. In fact, [95% of organizations](https://start.paloaltonetworks.com/Omdia-state-of-workforce-security) have already experienced a security incident originating in the browser. The browser has undeniably emerged as a new frontier of enterprise risk due to the acceleration of AI-powered attacks and the ineffectiveness of traditional defenses in securing encrypted web traffic, of which 64% remain uninspected.

With [Prisma® SASE](https://www.paloaltonetworks.com/sase) 4.0, we've reimagined how organizations can defend this new reality with breakthrough innovations in [Prisma Browser](https://www.paloaltonetworks.com/sase/prisma-browser), including:

* **Complete Web Protection:** AI-powered defenses inside the browser combine visibility into all traffic, live page scanning to stop evasive threats hiding in encrypted streams or assembling post-load in the browser, advanced protection against zero-days, and extension security to block malicious add-ons.
* **Integrated Password Manager:** Enterprise-grade password creation, storage and enforcement is built directly into the browser, eliminating the danger of weak credentials, password sprawl and unsecure sharing across teams.
* \*\*Application Security Across all Applications Beyond SSO:\*\*Full visibility and last-mile protection for applications the enterprise does not manage, closing gaps left by incomplete identity coverage.

Together, these advancements deliver the industry's only [secure browser](https://www.paloaltonetworks.com/cyberpedia/what-is-an-enterprise-browser), natively integrated into a complete SASE platform, to empower every user across every app to work with confidence.

# Complete Web Protection

Legacy defenses are losing visibility fast. [With only 36% of web traffic inspected](https://start.paloaltonetworks.com/Omdia-state-of-workforce-security), encrypted channels have become a haven for attackers. AI-generated phishing campaigns evade rule-based detection, while 36% of web attacks are reassembly attacks---malicious code sent in fragments and reassembled in the browser. These techniques bypass traditional secure web gateways and email protections. [With 85% of work now conducted in the browser](https://start.paloaltonetworks.com/Omdia-state-of-workforce-security), adversaries are focusing on where employees spend their time.

Prisma Browser introduces complete web protection powered by Precision AI^®^ with three new modules that work together to deliver unprecedented protection against today's most advanced web threats:

* **Advanced Web Protection:** AI-powered live page scanning inspects every webpage before it loads. This process identifies reassembly attacks and threats hidden in legitimate websites, and blocks phishing and malware that legacy secure web gateways (SWGs) miss.
* **Advanced eXtension Security:** In just two years, [280 million users have unknowingly downloaded malicious extensions](https://techxplore.com/news/2024-06-experts-millions-users-malware-infected.html?utm_source=chatgpt.com#google_vignette). Prisma Browser discovers every extension in use, monitors them, and blocks those that endanger the enterprise.
* **Advanced Browser Protection:** This capability embeds security directly into the browser to stop zero-day exploits**in** real-time with powerful, patented in-browser exploit mitigation technology, and prevents browser tampering, such as changing microphone permissions, enabling malicious downloads and more.

Together, these modules create a trusted browsing environment that fights AI with AI to detect and prevent attacks at the very point where work happens.

# Making Weak Passwords History

Weak, reused and scattered passwords remain one of the most persistent risks in the enterprise. Employees often scatter credentials across unmanaged tools, reuse them across accounts, and even share them in plaintext. In fact, [53% of IT professionals](https://spacelift.io/blog/password-statistics?) admit to sharing passwords in email. It's no surprise that over [80% of hacking-related breaches](https://us.norton.com/blog/privacy/password-statistics?) stem from weak or reused passwords, resulting in hundreds of millions of dollars in damages and lost trust for organizations.

Prisma Browser addresses password mismanagement with an integrated enterprise password manager built directly into the browser, enabling organizations to enforce corporate password policies, simplify and secure onboarding and offboarding processes, and reduce IT support costs associated with password resets.

Unlike extension-based managers, the Prisma Browser solution is tamper-proof and encrypted, shielding credentials from infostealer malware and memory dump attacks. Prisma Browser delivers resilience that standalone tools cannot match by unifying password protection with the browser itself and securing it with Precision AI.

# From Shadow IT to Full Visibility and Control

For many organizations, SSO adoption remains incomplete. [63% of IT leaders](https://www.savvy.security/wp-content/uploads/2025/03/SSO-Bypass-Whitepaper-Content-Feb-8-2025.pdf) cite poor visibility into application usage as a top barrier to enforcing SSO effectively. This leaves security teams blind to how users interact with these apps, share credentials or expose sensitive data.

Examples range from shared departmental accounts in tools like LinkedIn or GitHub to deal room platforms in banks and investment firms, which are business-critical for M\&A activity but frequently outside centralized identity coverage.

Prisma Browser bridges this gap by automatically discovering every application employees use, whether inside or outside of SSO coverage, and securing access with an innovative, modern authentication technique that requires zero password knowledge. Enforcing access through Prisma Browser ensures all work is conducted in a hardened, secure workspace, resulting in consistent, governed and resilient security across every application.

# The Secure Browser, Redefined

The browser is now the workplace where SaaS apps, GenAI tools and private applications converge and where attackers increasingly focus. With Prisma Browser in SASE 4.0, enterprises gain a solution that not only closes today's gaps but also redefines how security is delivered.

By embedding advanced web threat protection, password management and GenAI application visibility and data security directly into the browser, Prisma Browser, powered by Precision AI, empowers organizations to work safely, productively, and confidently, even in private applications, thanks to its direct connection to [Prisma Access](https://www.paloaltonetworks.com/sase/access) and all firewalls. Prisma Browser is the industry's only secure browser natively integrated into a complete SASE platform, from a leader in cybersecurity trusted by one third of the Fortune 500.

In an era where adversaries innovate with AI, Prisma Browser helps enterprises browse bravely and stay a step ahead, protecting every session, every application and every user, everywhere.

[Register for Ignite: What's Next](https://start.paloaltonetworks.com/ignite-whats-next.html) to learn more about the latest advancements to Prisma SASE 4.0.

*** ** * ** ***

## Related Blogs

### [Product Features](https://www.paloaltonetworks.com/blog/sase/category/product-features/?ts=markdown), [Products and Services](https://www.paloaltonetworks.com/blog/category/products-and-services/?ts=markdown)

[#### Complete Web Protection Starts in the Browser](https://www2.paloaltonetworks.com/blog/sase/complete-web-protection-starts-in-the-browser/)

### [Product Features](https://www.paloaltonetworks.com/blog/sase/category/product-features/?ts=markdown), [Products and Services](https://www.paloaltonetworks.com/blog/category/products-and-services/?ts=markdown)

[#### Unlock Frictionless Private App Access with Prisma Browser Connector](https://www2.paloaltonetworks.com/blog/sase/unlock-frictionless-private-app-access-with-prisma-browser-connector/)

### [Product Features](https://www.paloaltonetworks.com/blog/sase/category/product-features/?ts=markdown), [Products and Services](https://www.paloaltonetworks.com/blog/category/products-and-services/?ts=markdown)

[#### Seamless and Secure RDP and SSH Access Using Prisma Browser](https://www2.paloaltonetworks.com/blog/sase/seamless-and-secure-rdp-and-ssh-access-using-prisma-browser/)

### [AI Security](https://www.paloaltonetworks.com/blog/category/ai-security/?ts=markdown), [Announcement](https://www.paloaltonetworks.com/blog/category/announcement/?ts=markdown), [News \& Events](https://www.paloaltonetworks.com/blog/sase/category/news-events/?ts=markdown)

[#### Winning the AI Race Starts with the Right Security Platform](https://www2.paloaltonetworks.com/blog/2025/12/winning-ai-race-starts-with-right-security-platform/)

### [AI Security](https://www.paloaltonetworks.com/blog/category/ai-security/?ts=markdown), [Data Loss Prevention](https://www.paloaltonetworks.com/blog/category/data-loss-prevention/?ts=markdown), [Data Security](https://www.paloaltonetworks.com/blog/category/data-security/?ts=markdown), [Product Features](https://www.paloaltonetworks.com/blog/sase/category/product-features/?ts=markdown)

[#### Eight Data Security Problems Finally Solved in the Browser Era](https://www2.paloaltonetworks.com/blog/sase/eight-data-security-problems-finally-solved-in-the-browser-era/)

### [Product Features](https://www.paloaltonetworks.com/blog/sase/category/product-features/?ts=markdown), [Uncategorized](https://www.paloaltonetworks.com/blog/category/uncategorized/?ts=markdown)

[#### Why Securing Web Sessions is the Missing Link in Zero Trust](https://www2.paloaltonetworks.com/blog/sase/why-securing-web-sessions-is-the-missing-link-in-zero-trust/)

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