{"id":100813,"date":"2019-08-12T06:00:12","date_gmt":"2019-08-12T13:00:12","guid":{"rendered":"https:\/\/www.paloaltonetworks.com\/blog\/?p=100813"},"modified":"2019-08-13T21:46:07","modified_gmt":"2019-08-14T04:46:07","slug":"xdr-gains-traction-customers-analysts-vendors-embrace-new-category","status":"publish","type":"post","link":"https:\/\/www2.paloaltonetworks.com\/blog\/2019\/08\/xdr-gains-traction-customers-analysts-vendors-embrace-new-category\/","title":{"rendered":"XDR Gains Traction as Customers, Analysts, Vendors Embrace New Category"},"content":{"rendered":"

Palo Alto Networks founder Nir Zuk last year called for <\/span>radically transforming the security market<\/span><\/a> by creating a new product category for endpoint protection: XDR. We launched the category in February with the release of Cortex XDR and other players have announced their intent to enter the XDR market soon.\u00a0<\/span><\/p>\n

XDR is the next leap forward for endpoint detection and response (EDR). We replaced the \u201cE\u201d in EDR with an <\/span>\u201cX\u201d<\/b> to show that we have expanded<\/span> detection and response beyond the endpoint - adding integration with the network, the cloud and all of the data subsets that flow through those sources.\u00a0<\/span><\/p>\n

The need for XDR was validated early on by analyst firms including <\/span>Ovum<\/span><\/a> and <\/span>ZK Research<\/span><\/a>. They recognized that modern attackers don\u2019t just target endpoints, but instead aim their sights on an organization\u2019s entire infrastructure. Point products that each only see a tiny slice of the technology stack don\u2019t provide sufficient context or insight to understand how an attack progresses. What\u2019s worse, they generate a huge number of false positive alerts that increase workloads and obscure visibility into the real threats.\u00a0<\/span><\/p>\n

For an XDR product to effectively solve these challenges, it must be:<\/span><\/p>\n