{"id":162951,"date":"2022-06-06T15:11:28","date_gmt":"2022-06-06T22:11:28","guid":{"rendered":"https:\/\/www.paloaltonetworks.com\/blog\/?p=162951"},"modified":"2022-06-06T15:29:25","modified_gmt":"2022-06-06T22:29:25","slug":"weve-got-next-again","status":"publish","type":"post","link":"https:\/\/www2.paloaltonetworks.com\/blog\/2022\/06\/weve-got-next-again\/","title":{"rendered":"We\u2019ve Got Next\u2026Again"},"content":{"rendered":"<p>In August 2021, we launched our \u201cWe\u2019ve Got Next\u201d campaign with a pledge to be ready for the next challenge and the next opportunity in cybersecurity. Indeed, we work very hard at Palo Alto Networks to do just that \u2013 to see around the corners, anticipate the next set of threats and deliver the next set of solutions.<\/p>\n<p>Today, we see a major opportunity to build cybersecurity correctly for the coming decades. With enterprise users working from anywhere, accessing applications and data hosted in any cloud or data center, our cyber attack surface has expanded significantly. The first generation of Zero Trust Network Access (ZTNA) solutions did their part in initiating a response to a changing world. But, it\u2019s not enough. Existing solutions are incomplete and inconsistent (<a href=\"https:\/\/www.paloaltonetworks.com\/blog\/2022\/05\/the-world-needs-ztna-2-0-for-todays-hybrid-workforce\/\">learn why)<\/a>. We need a paradigm shift in how we think about Zero Trust security.<\/p>\n<p>In May, we made a call to the industry to adopt <a href=\"https:\/\/www.paloaltonetworks.com\/company\/press\/2022\/palo-alto-networks-calls-on-cybersecurity-industry-to-adopt-ztna-2-0--zero-trust-with-zero-exceptions\">ZTNA 2.0<\/a>: \u201cZero Trust with Zero Exceptions.\u201d That tagline sought to acknowledge the gaps in first-gen ZTNA solutions and to establish a higher bar of expectations.<\/p>\n<p>We are excited to reinforce that call to the industry today, with our new ad featuring the iconic actress, Gillian Anderson. As the next chapter in our \u201cWe\u2019ve Got Next\u201d campaign, this ad seeks to bring everyday cyber risks to the forefront of public awareness and highlight our continued innovation to bring the next generation of comprehensive Zero Trust security solutions to the enterprise.<\/p>\n<div>\n<div style=\"position: relative; display: block; max-width: 100%;\">\n<div style=\"padding-top: 56.25%;\"><iframe style=\"position: absolute; top: 0px; right: 0px; bottom: 0px; left: 0px; width: 100%; height: 100%;\" src=\"https:\/\/players.brightcove.net\/1050259881001\/default_default\/index.html?videoId=6307310312112\" allowfullscreen=\"allowfullscreen\" allow=\"encrypted-media\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/div>\n<\/div>\n<p>Gillian Anderson opens the new Palo Alto Networks ad with the question, <strong>\u201cWhat if we could see cyber threats in real life?\u201d <\/strong>before visually guiding us through the pervasive nature of today\u2019s cyber threats. Uncomfortable, yes? It certainly is. But, she ends with a positive tone: \u201cThey can be stopped, with <strong>consistent<\/strong> cybersecurity that protects work <strong>everywhere<\/strong>. Zero Trust with Zero Exceptions.\u201d<\/p>\n<p>We agree.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We adopted ZTNA 2.0: \u201cZero Trust with Zero Exceptions.\u201d Acknowledge gaps in first-gen ZTNA solutions and establish higher expectations.<\/p>\n","protected":false},"author":723,"featured_media":162954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[308,6717],"tags":[7947,73,7135,8529],"coauthors":[6886],"class_list":["post-162951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcement","category-products-and-services","tag-weve-got-next","tag-zero-trust","tag-ztna","tag-ztna-2-0"],"jetpack_featured_media_url":"https:\/\/www2.paloaltonetworks.com\/blog\/wp-content\/uploads\/2022\/06\/panw-zero-trust-blog-image-400x300-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www2.paloaltonetworks.com\/blog\/wp-json\/wp\/v2\/posts\/162951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www2.paloaltonetworks.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www2.paloaltonetworks.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www2.paloaltonetworks.com\/blog\/wp-json\/wp\/v2\/users\/723"}],"replies":[{"embeddable":true,"href":"https:\/\/www2.paloaltonetworks.com\/blog\/wp-json\/wp\/v2\/comments?post=162951"}],"version-history":[{"count":4,"href":"https:\/\/www2.paloaltonetworks.com\/blog\/wp-json\/wp\/v2\/posts\/162951\/revisions"}],"predecessor-version":[{"id":163028,"href":"https:\/\/www2.paloaltonetworks.com\/blog\/wp-json\/wp\/v2\/posts\/162951\/revisions\/163028"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www2.paloaltonetworks.com\/blog\/wp-json\/wp\/v2\/media\/162954"}],"wp:attachment":[{"href":"https:\/\/www2.paloaltonetworks.com\/blog\/wp-json\/wp\/v2\/media?parent=162951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www2.paloaltonetworks.com\/blog\/wp-json\/wp\/v2\/categories?post=162951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www2.paloaltonetworks.com\/blog\/wp-json\/wp\/v2\/tags?post=162951"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www2.paloaltonetworks.com\/blog\/wp-json\/wp\/v2\/coauthors?post=162951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}