{"id":5180,"date":"2014-04-02T00:47:04","date_gmt":"2014-04-02T07:47:04","guid":{"rendered":"https:\/\/www.paloaltonetworks.com\/blog\/?p=5180"},"modified":"2014-04-04T07:00:22","modified_gmt":"2014-04-04T14:00:22","slug":"ignite-2014-day-2-highly-integrated-highly-automated","status":"publish","type":"post","link":"https:\/\/www2.paloaltonetworks.com\/blog\/2014\/04\/ignite-2014-day-2-highly-integrated-highly-automated\/","title":{"rendered":"Ignite 2014 Day 2: Highly Integrated and Highly Automated"},"content":{"rendered":"

Following on a big Day 1<\/a>, the second day of Ignite 2014 was action-packed from beginning to end, starting with a keynote session that touched on all aspects of the Palo Alto Networks story and also brought to the stage several of today\u2019s most innovative thinkers on mobile, cloud, and other trends that call for a next-generation approach to enterprise security.<\/p>\n

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We\u2019ve doubled our attendance from the last Ignite conference and are excited to see so many new faces. Read on for details of today\u2019s great discussions.<\/p>\n

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As the keynote portion of the morning kicked off, Palo Alto Networks Chairman, President and CEO Mark McLaughlin described how a perfect storm of technology shifts \u2013 including cloud and virtualization, social communication, mobility and BYOD and software-as-a-service \u2013 is forcing organizations to re-evaluate their security posture.<\/p>\n

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Mark stressed the need for superior security with superior total cost of ownership and that a true platform approach to solving security challenges is both highly integrated and highly automated. The Palo Alto Networks approach includes not only a next-generation firewall but also a next-generation thread cloud and a next-generation endpoint \u2013 all of which we can now deliver to customers.<\/p>\n

Several technology leaders then took the stage to talk about different technology shifts and the need for next-generation security at each stage.<\/p>\n

Dominic Orr, president and CEO of Aruba Networks, explained how \u201cgen mobile\u201d presents both a challenge and an opportunity for enterprises, which must look at policy, visibility, context and enforcement when adopting mobile security solutions.<\/p>\n

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Tony Zingale, CEO of Jive Software, talked about the need for better collaboration through smarter SaaS applications, and brought out Brett Eldridge, Palo Alto Networks VP of Global Customer Engineering and Support, and Bob Quinn, Palo Alto Networks CIO, to talk about real-world examples of SaaS-based collaboration in use at Palo Alto Networks.<\/p>\n

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\u201cThe social business enterprise is<\/i> the business,\u201d Tony said. \u201cThe cloud is here and here to stay.\u201d<\/p>\n

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Next up was Aaron Levie, co-founder and CEO of Box, who in conversation with Mark explained that categorizing content with different security priorities is the strategy most companies will employ going forward.<\/p>\n

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Following Aaron came Carl Eschenbach, President and COO of VMware, who along with Rod Stuhlmuller, Director of Product Marketing for VMware NSX, detailed the software-defined data center and explained that SDDC is not so much a target as a weapon. Thanks to SDDC, said Carl, micro-segmentation will be possible on the enterprise data center network.<\/p>\n

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After VMware, Dan Kaminsky, longtime threat researcher and Chief Scientist and co-founder of WhiteOps, talked about the state of enterprise security, explaining that \u201cthere has been a tectonic shift from getting in trouble if we do something to getting in trouble if we don\u2019t do something.\u201d<\/p>\n

\u201cWhat\u2019s the mother of innovation? Necessity. And there is no field that has more necessity than security,\u201d Dan said, adding that all security professionals are aligned in a common cause to fight back against cybercriminals.<\/p>\n

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All keynoters then returned to the stage to take questions from the packed audience.<\/p>\n

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So far at Ignite we\u2019ve spent time in breakout sessions, in our Ignition Chamber, in Expert Lab 1-on-1s, and in the halls, coffee shops and bars here at The Cosmopolitan getting to know one another.<\/p>\n

Another full day is on tap for tomorrow, so for now, here are a few reminders:<\/p>\n