{"id":8628,"date":"2015-03-31T21:50:38","date_gmt":"2015-04-01T04:50:38","guid":{"rendered":"https:\/\/www.paloaltonetworks.com\/blog\/?p=8628"},"modified":"2015-04-01T14:34:00","modified_gmt":"2015-04-01T21:34:00","slug":"ignite-2015-its-time-for-a-fresh-look-at-prevention","status":"publish","type":"post","link":"https:\/\/www2.paloaltonetworks.com\/blog\/2015\/03\/ignite-2015-its-time-for-a-fresh-look-at-prevention\/","title":{"rendered":"Ignite 2015: It's Time For a Fresh Look at Prevention"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Thanks for following along during an action-packed opening day at Ignite 2015!\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Today's kickoff general session featured members of our executive team discussing the importance of an enterprise security platform and many of the ways we're expanding and enhancing what Palo Alto Networks can offer. Watch below to hear from our executives and Ignite attendees about today's announcements and what they mean for our partners and customers:<\/span><\/p>\n<p><div class=\"styleIt\" style=\"width:500px;height:281px;\"><lite-youtube videoid=\"Cwugfr2SDS0\" ><\/lite-youtube><\/div><\/p>\n<p class=\"p1\"><!--more--><\/p>\n<p class=\"p1\"><span class=\"s1\">Advanced threats are prevalent, growing in volume and sophistication.\u00a0And cyber criminals have easier, cheaper access to the tools of the cyber crime trade. That means\u00a0legacy security technologies can no longer keep up, and that organizations need to think beyond detection and remediation to a security posture focused on prevention.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\"We need to increase the cost of an attack to the point where an attack can only be successful once,\" said Mark McLaughlin, Palo Alto Networks President and CEO. \"It is impossible to keep up with the threat if the only answer is to clean up after the fact.\"<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Here's a look at today's announcements:<\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.paloaltonetworks.com\/company\/press\/2015\/palo-alto-networks-unveils-autofocus-cyber-threat-intelligence-service.html\" target=\"_blank\">AutoFocus<\/a>: Actionable Cyber Threat Intelligence Like You've Never Seen Before<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Palo Alto Networks-<a href=\"https:\/\/www.paloaltonetworks.com\/company\/press\/2015\/palo-alto-networks-and-vmware-expand-strategic-partnership-to-address-mobile-security-needs.html\" target=\"_blank\">AirWatch Integration<\/a>: A Breakthrough in Mobile Security\u00a0<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.paloaltonetworks.com\/blog\/2015\/03\/announcing-traps-3-2-release\/\" target=\"_blank\">Traps 3.2\u00a0<\/a>Has Officially Launched<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Announcing This Year's\u00a0<a href=\"https:\/\/www.paloaltonetworks.com\/company\/press\/2015\/2015-cybersecurity-canon-award-winners-inducted-at-ignite-2015.html\" target=\"_blank\">Cybersecurity Canon<\/a>\u00a0Honorees<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">There's much more to come as we head into the final day of Ignite. Watch this space and keep track of our social channels for real-time updates and scenes from the session rooms and exhibit halls. We will also continue to add to our official Ignite 2015 Facebook gallery, which you can view <a href=\"https:\/\/www.facebook.com\/media\/set\/?set=a.10152788229607711.1073741858.89662002710&amp;type=1\" rel=\"nofollow,noopener\"  target=\"_blank\">here<\/a>. And if you haven't had a chance, check out our official <a href=\"https:\/\/www.paloaltonetworks.com\/blog\/2015\/03\/announcing-our-throwback-gear-contest-at-ignite-2015\/\" target=\"_blank\">contests<\/a> and get in the game!<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Below\u00a0are more scenes and social discussion from the scene here in Las Vegas, including Mark McLaughlin, Palo Alto Networks founder and CTO Nir Zuk, and Palo Alto Networks CSO Rick Howard, who presented Cybesecurity Canon honors to Brian Krebs, Kim Zetter and Rich Baich.\u00a0<\/span><\/p>\n<p class=\"p1\"><a href=\"https:\/\/www.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_03.jpg\"><div style=\"max-width:100%\" data-width=\"500\"><span class=\"ar-custom\" style=\"padding-bottom:66.6%;\"><img loading=\"lazy\" decoding=\"async\"  class=\"aligncenter size-large wp-image-8650 lozad\"  data-src=\"https:\/\/www.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_03-500x333.jpg\" alt=\"day2-sneaks_03\" width=\"500\" height=\"333\" srcset=\"https:\/\/www2.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_03-500x333.jpg 500w, https:\/\/www2.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_03-230x153.jpg 230w, https:\/\/www2.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_03-450x300.jpg 450w, https:\/\/www2.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_03-60x40.jpg 60w, https:\/\/www2.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_03.jpg 2000w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/span><\/div><\/a><\/p>\n<p class=\"p1\"><a href=\"https:\/\/www.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_05.jpg\"><div style=\"max-width:100%\" data-width=\"500\"><span class=\"ar-custom\" style=\"padding-bottom:66.6%;\"><img loading=\"lazy\" decoding=\"async\"  class=\"aligncenter size-large wp-image-8645 lozad\"  data-src=\"https:\/\/www.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_05-500x333.jpg\" alt=\"day2-sneaks_05\" width=\"500\" height=\"333\" srcset=\"https:\/\/www2.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_05-500x333.jpg 500w, https:\/\/www2.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_05-230x153.jpg 230w, https:\/\/www2.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_05-450x300.jpg 450w, https:\/\/www2.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_05-60x40.jpg 60w, https:\/\/www2.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_05.jpg 2000w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/span><\/div><\/a><\/p>\n<p class=\"p1\"><a href=\"https:\/\/www.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_07.jpg\"><div style=\"max-width:100%\" data-width=\"500\"><span class=\"ar-custom\" style=\"padding-bottom:66.6%;\"><img loading=\"lazy\" decoding=\"async\"  class=\"aligncenter size-large wp-image-8646 lozad\"  data-src=\"https:\/\/www.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_07-500x333.jpg\" alt=\"day2-sneaks_07\" width=\"500\" height=\"333\" srcset=\"https:\/\/www2.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_07-500x333.jpg 500w, https:\/\/www2.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_07-230x153.jpg 230w, https:\/\/www2.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_07-450x300.jpg 450w, https:\/\/www2.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_07-60x40.jpg 60w, https:\/\/www2.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_07.jpg 2000w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/span><\/div><\/a><\/p>\n<p class=\"p1\"><a href=\"https:\/\/www.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_08.jpg\"><div style=\"max-width:100%\" data-width=\"500\"><span class=\"ar-custom\" style=\"padding-bottom:66.6%;\"><img loading=\"lazy\" decoding=\"async\"  class=\"aligncenter size-large wp-image-8647 lozad\"  data-src=\"https:\/\/www.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_08-500x333.jpg\" alt=\"day2-sneaks_08\" width=\"500\" height=\"333\" srcset=\"https:\/\/www2.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_08-500x333.jpg 500w, https:\/\/www2.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_08-230x153.jpg 230w, https:\/\/www2.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_08-450x300.jpg 450w, https:\/\/www2.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_08-60x40.jpg 60w, https:\/\/www2.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_08.jpg 2000w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/span><\/div><\/a><\/p>\n<p class=\"p1\"><a href=\"https:\/\/www.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_24.jpg\"><div style=\"max-width:100%\" data-width=\"500\"><span class=\"ar-custom\" style=\"padding-bottom:66.6%;\"><img loading=\"lazy\" decoding=\"async\"  class=\"aligncenter size-large wp-image-8648 lozad\"  data-src=\"https:\/\/www.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_24-500x333.jpg\" alt=\"day2-sneaks_24\" width=\"500\" height=\"333\" srcset=\"https:\/\/www2.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_24-500x333.jpg 500w, https:\/\/www2.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_24-230x153.jpg 230w, https:\/\/www2.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_24-450x300.jpg 450w, https:\/\/www2.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_24-60x40.jpg 60w, https:\/\/www2.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_24.jpg 2000w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/span><\/div><\/a><\/p>\n<p class=\"p1\"><a href=\"https:\/\/www.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_35.jpg\"><div style=\"max-width:100%\" data-width=\"500\"><span class=\"ar-custom\" style=\"padding-bottom:66.6%;\"><img loading=\"lazy\" decoding=\"async\"  class=\"aligncenter size-large wp-image-8649 lozad\"  data-src=\"https:\/\/www.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_35-500x333.jpg\" alt=\"day2-sneaks_35\" width=\"500\" height=\"333\" srcset=\"https:\/\/www2.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_35-500x333.jpg 500w, https:\/\/www2.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_35-230x153.jpg 230w, https:\/\/www2.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_35-450x300.jpg 450w, https:\/\/www2.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_35-60x40.jpg 60w, https:\/\/www2.paloaltonetworks.com\/blog\/wp-content\/uploads\/2015\/03\/day2-sneaks_35.jpg 2000w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/span><\/div><\/a><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>Palo Alto's Autofocus Intelligence Sharing initiative looks amazing, can't wait until Apr 19th <a href=\"https:\/\/twitter.com\/hashtag\/igniteconf15?src=hash\" rel=\"nofollow,noopener\" >#igniteconf15<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Unit42?src=hash\" rel=\"nofollow,noopener\" >#Unit42<\/a> <a href=\"http:\/\/t.co\/NnKvVp3OFR\">pic.twitter.com\/NnKvVp3OFR<\/a><\/p>\n<p>\u2014 Jibran Ilyas (@jibranilyas) <a href=\"https:\/\/twitter.com\/jibranilyas\/status\/582963275769479169\" rel=\"nofollow,noopener\" >March 31, 2015<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p><a href=\"https:\/\/twitter.com\/hashtag\/igniteconf15?src=hash\" rel=\"nofollow,noopener\" >#igniteconf15<\/a> introducing. ... autofocus threat intelligence service. New tool for malware analytics. Even including a open community.<\/p>\n<p>\u2014 David Prieto (@DaPriMar) <a href=\"https:\/\/twitter.com\/DaPriMar\/status\/582962203474690048\" rel=\"nofollow,noopener\" >March 31, 2015<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p><a href=\"https:\/\/twitter.com\/hashtag\/igniteconf15?src=hash\" rel=\"nofollow,noopener\" >#igniteconf15<\/a> I lucked out taking Threat Intelligence session. Getting a dive into AutoFocus was extremely useful,<\/p>\n<p>\u2014 Ben Granholm (@ThatEffenDude) <a href=\"https:\/\/twitter.com\/ThatEffenDude\/status\/583030679392260096\" rel=\"nofollow,noopener\" >March 31, 2015<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\"Think about 'who are your adversaries, what are they going after, and how can we stop them?'\" -Nir Zuk <a href=\"https:\/\/twitter.com\/Ignite_Conf\" rel=\"nofollow,noopener\" >@Ignite_Conf<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/igniteconf15?src=hash\" rel=\"nofollow,noopener\" >#igniteconf15<\/a> \u2014 Fuel User Group (@FuelUserGroup) <a href=\"https:\/\/twitter.com\/FuelUserGroup\/status\/582952228807393281\" rel=\"nofollow,noopener\" >March 31, 2015<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\"Criminals are lazy. If we force them to write brand new malware for each attack, we win.\u201d -Nir Zuk <a href=\"https:\/\/twitter.com\/hashtag\/igniteconf15?src=hash\" rel=\"nofollow,noopener\" >#igniteconf15<\/a> \u2014 Ignite (@Ignite_Conf) <a href=\"https:\/\/twitter.com\/Ignite_Conf\/status\/582951225785618432\" rel=\"nofollow,noopener\" >March 31, 2015<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>Getting in line to be a first user of AutoFocus. <a href=\"https:\/\/twitter.com\/hashtag\/PilotTester?src=hash\" rel=\"nofollow,noopener\" >#PilotTester<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/PaloAltoNetworks?src=hash\" rel=\"nofollow,noopener\" >#PaloAltoNetworks<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/igniteconf15?src=hash\" rel=\"nofollow,noopener\" >#igniteconf15<\/a> \u2014 Benjamin Carter (@BenC_IT) <a href=\"https:\/\/twitter.com\/BenC_IT\/status\/583004140722241537\" rel=\"nofollow,noopener\" >March 31, 2015<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\"Think about 'who are your adversaries, what are they going after, and how can we stop them?'\" -Nir Zuk <a href=\"https:\/\/twitter.com\/Ignite_Conf\" rel=\"nofollow,noopener\" >@Ignite_Conf<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/igniteconf15?src=hash\" rel=\"nofollow,noopener\" >#igniteconf15<\/a> \u2014 Fuel User Group (@FuelUserGroup) <a href=\"https:\/\/twitter.com\/FuelUserGroup\/status\/582952228807393281\" rel=\"nofollow,noopener\" >March 31, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\n<a href=\"https:\/\/twitter.com\/hashtag\/igniteconf15?src=hash\" rel=\"nofollow,noopener\" >#igniteconf15<\/a> opening session, going to be a good conference. <a href=\"http:\/\/t.co\/uPaYcmF82o\">pic.twitter.com\/uPaYcmF82o<\/a><\/p>\n<p>\u2014 Dylan Lloyd (@dylanlloyd) <a href=\"https:\/\/twitter.com\/dylanlloyd\/status\/582942357420556288\" rel=\"nofollow,noopener\" >March 31, 2015<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thanks for following along during an action-packed opening day at Ignite 2015!\u00a0 Today's kickoff general session featured members of our executive team discussing the importance of an enterprise security platform and many &hellip;<\/p>\n","protected":false},"author":36,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[155,598,133,99,76,108],"tags":[1131,1132,251,532,396,1817,778,1128,175],"coauthors":[709],"class_list":["post-8628","post","type-post","status-publish","format-standard","hentry","category-cybersecurity-2","category-endpoint-2","category-events","category-ignite","category-mobility","category-threat-prevention-2","tag-airwatch","tag-autofocus","tag-cybersecurity-canon","tag-endpoint","tag-ignite-2015","tag-mobility","tag-traps","tag-traps-3-2","tag-vmware"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www2.paloaltonetworks.com\/blog\/wp-json\/wp\/v2\/posts\/8628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www2.paloaltonetworks.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www2.paloaltonetworks.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www2.paloaltonetworks.com\/blog\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www2.paloaltonetworks.com\/blog\/wp-json\/wp\/v2\/comments?post=8628"}],"version-history":[{"count":22,"href":"https:\/\/www2.paloaltonetworks.com\/blog\/wp-json\/wp\/v2\/posts\/8628\/revisions"}],"predecessor-version":[{"id":8667,"href":"https:\/\/www2.paloaltonetworks.com\/blog\/wp-json\/wp\/v2\/posts\/8628\/revisions\/8667"}],"wp:attachment":[{"href":"https:\/\/www2.paloaltonetworks.com\/blog\/wp-json\/wp\/v2\/media?parent=8628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www2.paloaltonetworks.com\/blog\/wp-json\/wp\/v2\/categories?post=8628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www2.paloaltonetworks.com\/blog\/wp-json\/wp\/v2\/tags?post=8628"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www2.paloaltonetworks.com\/blog\/wp-json\/wp\/v2\/coauthors?post=8628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}